With the emergence of web 2.0
& smart telephony, no industry has remained unaffected by the influence of digital
media. Education is among the most penetrated sector. With the prospect (customer)
aged between 16 years to 30 years, the decision making related to admission is
highly influenced by the secondary research related to reviews, ratings,
opinions, information available on the open web and as a result marketers are spending
more on digital media management than conventional advertising & PR
channels
Some important tricks for
Education marketers to boost their online presence
- Updated Website – Up, running & updated website is first step towards ensuring an effective online presence for your brand. This can help you to draw the confidence of your prospective students towards your establishment
- Social Media – Social media is now a days is a child’s play. According to a recent report by “We Are Social”, in India, people spent on an average 2 hours & 31 minutes on social media channels especially Facebook. This is the clear indication about the growing importance & effective usage of social media.
- Being “Mobile’ – According to insights released by “We Are Social for 2015”, an average user spent 3 hours & 24 minutes on a daily basis on the mobile phones to surf internet. Also, data analytics can show that majority of web traffic comes from mobile devices for majority of web portals. This means that if not a mobile application then at least a mobile responsive website is necessary for better user experience & ultimately a conversion
- Word of Web – Online reviews & ratings also play extremely vital role to create positive sentiments for the brand & as a result influence the admission decision by the students / parents. Hence, it is recommended to keep a good eye on the reviews & comments posted by current students / alumni / media channels and spread achievements of the institution.
- Listings – Listing your institution name in popular education directories & discovery platform is also a recommended way to boost the online reputation of the brand among the students.
Using the above tricks, education marketers can help their brand to stay different in the crowd of education players in the market.
Disclaimer - The writer of the article is an Education Marketer & Digital Marketing Expert. The above insights are based on real work experience.
