“Great Minds think alike”, this
famous phrase comes to life during recent Reliance Jio Twitter campaign
Some publishers applauded the recent
launch campaign of India’s largest private sector company Reliance Industries
Limited (RIL) 4G internet service “Jio” on Twitter with the power headlines as “RIL’s
#CelebratingJio beats the best of Twitter campaigns” while some found quoted “#CelebratingJio:
Reliance Jio 4G launch event sweeps Twitter” . Not just impressive but these
headlines seems realistic aswell since the hashtag holds the number 1 spot for
so many hours as a trending topic on the micro blogging website. Also, if we go by
the engagement, reach & impressions numbers of the tweets containing the official
hashtag #CelebratingJio, undoubtedly campaign looks like a mega success.
But the question arises here “what
is unusual about it” ?
So, the answer to the curiosity is
that this is the first time when the influencers responsible for creating this
trending topic, caught red handed for tweeting almost similar content. These
influencers were none but the famous & popular Bollywood celebrities having
verified Twitter handles. Take a look into the complied image containing all
the tweets
But as always Twitterati
immediately responded to this collective endorsement by kicking it in their own
style
So, it can said that endorsing something is good but "mass endorsement" can sometimes be risky"
