Recently, search engine giant Google
has announced to roll out removal of right hand side ads during desktop SERP, worldwide.
The reason for such a major change is not so convincing as company has cited “matching
it with mobile view” as the prime factor but as per Search Engine Marketing experts,
“the move is absolutely revenue driven & intends to blur a thin line
between ads & organic results in an SERP”
SERP now contains 04 tops ads hence
lowering down the placement of organic listings, thus forcing users to click on
ads. As per sources, Google internal analysis has revealed the CTR for RHS ads
had always been low with respective to top & bottom ads hence forcing
advertisers with relatively low CPC strategy / budget to look into other platforms.
After this move, it is assumed that
CPC will go up drastically because the competition for top 04 placements will
go up hence impacting Adwords budget for marketers. If we talk about user
experience , the user now have no choice but to scroll down the page or move to
next page to view the organic results (as like skipping pre-roll ads on You Tube)
The consequences of this move is expected
to hit the SEO Industry as well AdWords ecosystem itself
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